From bakery roots to sourcing at the source.
We connect Europe’s finest producers and patisseries through transparency trend awareness and quality from source to shelf.
Our Story
Founder Pieter grew up in a family of bakers and later ran a patisserie himself. In 1998 he started a company in Romania, building a strong international network in production and procurement. In 2022, after steering a confectionery company through scarcity and price pressure, he doubled down on direct sourcing: fewer steps, more control and quality. That’s how CakeLovers was born.
01
We are the connecting link between manufacturer and processor/retailer
We help with assortment choices, flavor trends, packaging and shelf experience so quality pays off in the end product and on the shelf.
02
High quality ingredients accessible, transparent and applicable
We make high-quality ingredients accessible, transparent and applicable for European manufacturers and (large) bakeries with advice that goes beyond supply.
Our team
Our Strength
We operate flat, fast and personal. There is a family feel, but we primarily position ourselves
as a professional partner with short lines of communication.
Our promise & USPS
International network fluent in both worlds
We speak the language of both the producer and the processor and know how to move both.
Transparency & decisive action
Open prices, direct communication, available 24/7 and with no loose ends.
Trend aware & ahead of the curve
From “Dubai chocolate” to new nut and dough applications: we bring the right ingredients and ideas in time.
Supply chain control in practice
We visit suppliers, processors and where relevant retail. This is how we safeguard quality and feasibility.
Quality before volume
Only certified partners and products we’d happily give to our children and grandchildren.
Agile & solution oriented
If it cannot be done within the existing network, we proactively find alternatives and still get it done.
Trusted partners
We work exclusively with certified producers and are proud to name A. Ricchigia (Sicily) for pistachio products and Harvesterstock (Romania) for sunflower products as example partners, long-standing collaborations built on trust, quality, and clear agreements.